
Hyperlink Analysis
Most major search engines incorporates several algorithms (internal rules used to decide which sites are given priority) that make use of hyperlink structure for discovering high-quality information on the Web.
Link popularity is a part of the hyperlink analysis systems that search engines such as Google use to rank web pages. It is this approach which has made search engines like Google the new standard. In fact, Google's entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (PageRank), Google's web site says
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